SportsBangerisagenre-defying,boundary-breakingfashioncollectiverunbyJonnyBanger,whointerrogatesBritishpopculture,fashion,class,andpoliticsthroughthesubversionand(mis)appropriationofbranding.SportsBanger:LifestylesofthePoor,Rich,&FamousisthecompletestoryofSportsBangersofar.Itchartstheriseofthebrandfromanundergroundbootleggingoperationtoanall-inclusive,internationallyrecognizedfashionhouse,recordlabel,andsociallyconscioussatiristinthemoldofamodern-dayHogarth.SportsBangertellsthestoryofthefirsttenyearsoftheirreverentbrand.InalayoutcreatedbytheSportsBangerstudio,theimagesreflecttheanarchicstory:photographsofstudioephemera;fashionshows;collaborationswithiconicbrands,includingNikeandTommyHilfiger;andSportsBangerT-shirtsrubshoulderswithimagesofdefacedgovernmentletters,raves,andfoodbanks.ThisisthefirstbooktodelveintotheSportsBangerarchives,featuringneverbeforepublishedmaterialaswellasshortessaysbyandinterviewswithinfluentialfiguresfromtheworldsoffashion,art,andmusic.SportsBangerhasaloyalanddevotedfollowing,withmorethan50,000followersonInstagram.Theyaredarlingsofhigh-endfashionandthemusicpress,aswellasnationwidebroadsheets.SportsBangeralsohasaveryactiveandsuccessfulconsumerbusiness,withadatabaseofmorethan30,000peoplegarneredfromtheironlinestore.Theyselltocustomersacrosstheworld,withtheirlargestaudiencesintheUnitedKingdom,UnitedStates,Germany,Japan,Ireland,andtheNetherlands.
MIS art FASHION Germany SPORTS CLASS Japan
